Proposal for Surface Glow Cleaners

Proposal for Surface Glow Cleaners

Hey There, We Are CaroBrands.

We are Caro, Founded in 2020 by Liz Carolina Rubio, Caro Brands brings over a decade of passion for branding, web design, and digital strategy. Starting at just 16 years old, Liz discovered a love for building not just functional websites but also creating striking, cohesive brand experiences. After completing her studies and facing the challenges of launching her own business, she dedicated her career to helping others launch successfully through expert brand strategy, web design, and social media management.

Why Choose Caro Brands?

Your business deserves to stand out.

At Caro Brands, you’re not just another client — you become part of our creative family. We genuinely care about your success and happiness. We take the time to truly understand your business, your audience, and your goals, crafting meaningful experiences that reflect your brand's unique voice.

We specialize in creating thoughtful, functional designs that are as unique as the people behind the brand. Our passion for helping businesses grow has led us to collaborate with an inspiring range of brands — from promising startups to established companies making a real impact.Our mission: Create designs that are visually stunning, highly functional, and rooted in genuine care for your journey.

CLients we've worked with

Rockwell Media (New York) — Collaborations with MAC Cosmetics, Estée Lauder

Love N Gyro + Louk and Bee — Visual identity and branding for both storefronts

Domaine Yacht Charters — Full web and brand development

Covert Central Investigative Agency — Corporate website and branding

One Bounce Stickball League — First Full e-commerce launch and professional branding

Mommy Shark — Brand IDentity Packaging

Carlos Hernandez (Miami Comedian) — Content creation

Pitbull- Album COver

(Confidential) Patented Cleaning Device Company


Clients
Project Brief

OVERVIEW

The goal for Surface Glow Cleaners is to establish a powerful digital foundation that reflects the quality and reliability of your commercial cleaning services.

We want your brand to be more than just seen—we want it to resonate with property managers, business owners, and facility directors. From the moment they land on your site or see your name online, they should immediately feel trust, professionalism, and the confidence that they’re choosing the leading cleaning company in the area.Whether it's keeping operations running smoothly behind the scenes or presenting a polished image to the public, Surface Glow Cleaners deserves a brand presence that works as hard as you do.

SOLUTION

For Surface Glow Cleaners, it all starts with building a strong brand identity and a solid digital presence.

Right now, having a professional website isn’t just important—it’s essential. If people can’t find you online, it’s like you don’t exist. Commercial clients are already out there searching for cleaning services like yours, and without a strong online presence, you’re missing out.But here’s the thing: a good website is only part of the story. A strong brand identity is what really ties everything together. It’s the way you look, sound, and connect with your customers. It’s what makes people trust you before you even say a word.When you have a clear brand identity, everything—your website, your social media, your marketing—feels consistent and real. It shows people exactly who Surface Glow Cleaners is and why you're the best choice in Davenport.

Start with the foundation:
build the brand, launch the website, show up online—and the right clients will follow.

Package options

Surface Landing


Whats included? In this package

1 hour Brand strategy call: One hour discovery call to diccuss
branding

Domain- This package include one year of hosting and domain

Landing Page
1-Hour Brand Strategy Call — A discovery session to define your business goals, audience, and message.

Domain & Hosting — Includes 1 year of Squarespace hosting and a custom domain.

Custom Landing Page — Designed for clarity, visual appeal, and conversion. 2 page site + set up

‍‍Integrated Contact Forms — Includes automatic email replies to help manage communication efficiently.

Advanced SEO Setup — Keyword integration, metadata, and image alt text for better discoverability.
‍‍

Not included: 
Visual Branding Suite: Logo+ Full Branding  

Web Yearly Subscription
Basic page $199/Yearly


$1800/INVESTMENT
Glow Pro Presence


Whats included?


Essential Branding Strategy (3-5 days)
We’ll work closely together to define your brand's unique position, voice, and target audience.

The strategy will include:
Brand Purpose & Values: Understanding what your brand stands for.

Brand Message: Crafting a clear message that resonates with your audience.

Brand Strategy Workshop:
A 60-minute session designed to define, clarify, and deeply understand your brand's core identity, values, and positioning.



Basic Brand Identity Design
Develop the key visual elements that reflect your brand:

Color Palette: A balanced set of colors that reflect your brand’s personality.

Typography:  fonts that align with your brand tone and increase legibility


Website Design & Development + Set Up (1-3 weeks)

Your website will be designed to reflect your new brand identity and provide a smooth, user-friendly experience.

 Coming Soon Page
Be present from day one with a custom “Coming Soon” landing page while your full website is being developed.

Client Portal Access
Track your project in real time, approve deliverables, and communicate with our team through your personal client portal.

Domain + Email Setup
We’ll handle setting up the professional side.

Domain registration for 1 year (included within our range of domain options (20 a year after)

Professional email setup Outlook: (email account gifted to Surface Glow, valid for 1 year optional

SSL Certificate
Keep your site secure (1 year)

This includes: Up to 6 pages ( 2 revisions per page)

Optimization: Your website will look great on all devices

Set-up:
SEO Basics: On-page SEO to help with search engine visibility.

Free Add-ons: 2 Months of Website Maintenance: Includes minor updates, fixes, and general support to keep your site running.

Basic Analytics Setup: We’ll set up basic tracking so you can easily manage your site


Not included: 

Web Yearly Subscription
$293
$2800/INVESTMENT
Surface Expansion Branding + Website

Whats included?


Professional Branding Strategy :
We’ll work closely together to define your brand's unique position, voice, and target audience.

The strategy will include:
Brand Purpose & Values: Understanding what your brand stands for.

Target Audience Definition: Who you want to reach and how your brand will speak to them.

Brand Message: Crafting a clear message that resonates with your audience.

Brand Strategy Workshop:
A 30-minute session designed to define, clarify, and deeply understand your brand's core identity, values, and positioning.


Premium Brand Identity Package
What's Included:
Creative Direction & Brand Discovery
In-depth brand questionnaire and moodboard.
Develop the key visual elements that reflect your brand:

Creative Direction: 

Logo Suite Design — Fully Custom, Professional IdentityThis isn’t a Canva logo  but also speaks clearly to your audience and scales across all platforms.

Primary logo
Secondary logo
Submark/logo
icon
Favicon
Delivered in high-resolution formats (PNG, SVG, EPS, PDF)

Typography System:
Professional font pairings with usage guidelines for digital and printWeb-safe alternatives and licensing recommendations

Social Media Starter Kit
branded Instagram templates (editable in Canva or PSD)Profile image and highlight cover designs.

Comprehensive Brand Guidelines (PDF)
Detailed guide covering logo usage, color specs, typography, brand tone, and social usage
Easy-to-follow rules to maintain brand consistency across all touch points.


Brand Guidelines (PDF): A simple yet effective brand guide covering logo usage, colors, and fonts to ensure consistency.

Extended Strategy Support
3 hours of live brand consultation:30-min discovery call
2 follow-up strategy meetings (45 mins each)1 brand presentation + revision meeting (1 hour)


Website Design & Development + Set Up (2-4 weeks)
website will be designed to reflect your new brand identity and provide a smooth, user-friendly experience.

Coming Soon Page
Be present from day one with a custom “Coming Soon” landing page while your full website is being developed.

Client Portal Access
Track your project in real time, approve deliverables, and communicate with our team through your personal client portal.

Domain + Email Setup
We’ll handle setting up the professional side.

Domain registration
for 2 years (included within our range of domain options)

Professional email setup Outlook: (email account gifted to Surface Glow, valid for 1 year optional

SSL Certificate
Keep your site secure (1 year)

Website

This includes: Up to 8 pages ( 2 revisions per page)

Optimization: Your website will look great on all devices

Set-up:
SEO Basics: On-page SEO to help with search engine visibility.

Free Add-ons: 2 Months of Website Maintenance: Includes minor updates, fixes, and general support to keep your site running.

Basic Analytics Setup: We’ll set up basic tracking so you can easily manage your site

Social Media Set up
We don’t just create your social profiles — we make sure they’re ready to work for your business from day one.We’ll set up and fully customize up to three social media platforms (like Instagram, Facebook, LinkedIn, or TikTok), giving your brand a polished and consistent presence across the channels your audience actually uses.



Not included: 

Web Yearly Subscription
$293

Not included: 

Web Yearly Subscription
$293
$3950/INVESTMENT

What we need to start

01
Signed contract
02
Completed onboarding questionnaire
03
Scheduled project kick-off meeting
Payment Terms & Project Policies
Payment TermsTo keep the project running smoothly and fairly for both sides, payments will be made in structured milestones:

Initial Deposit (40%) — Due before project kickoff

Progress Payment (30%) — Due mid-project, upon delivery of initial concepts

Final Balance (30%) — Due before final approval and delivery of all filesAll invoices are subject to a

7% tax/processing fee, which will be included in each billing statement.

Accepted Payment Methods:Credit/Debit Card (via Square)Bank Transfer (ACH)PayPalZelle (optional, available for faster transfer if needed)

⚠️ Please note:
ial deposit is received, and progress may pause if a scheduled payment is delayed. If a payment is more than 7 days late, a late fee of $30 will be added to the balance. Additional delays may incur a 2% weekly penalty until the balance is paid in full once the project has been completed


Scope Adjustments:

Any new components, major design features, or additional pages not outlined in the original project scope will be evaluated and quoted separately.

Minor refinements needed to polish the final product (e.g., spacing, colors, small layout shifts) will not be treated as "scope changes."


2. Revisions:Each project or design screen includes up to three (3) rounds of revisions (with exceptions of expansion package (5))

Additional revisions beyond the agreed scope will be billed separately at an  per revision package (35 per revision).

Minor changes (such as simple color tweaks or typographic adjustments) are included without extra charges.

In case of project cancellation after the work has started, the client will pay for the relative part of the work.

Personalized media such as venue images, menu photographs and details, should be provided by the client.

This proposal is valid for only 1 month after the date it was submitted.

Thank you for considering us. Our team is here to support you every step of the way. We’re happy to answer any questions you may have and look forward to the opportunity to collaborate.